“Liz !!! I have a bunch of followers but none of them would never buy my product or service!” 😟
If you’re not getting the engagement you were hoping for, it’s possible you’re sending out a vibe that you didn’t mean to. Not sure?
Let’s take a look at your followers.
Are these people the ones that you hope will use your services? These are the people that were attracted to you because of how you project yourself online. Remember: To strangers, you are who you project online – nothing more and nothing less. Your online persona is everything they know about you.Remember: To strangers, you are who you project online - nothing more and nothing less. Click To Tweet
When you first get online with your brand’s social campaign, you may be at a loss for what to say. It’s common to find feeds that appear the brand is only talking to their peers, or their family and friends, and using industry jargon. Don’t be that person. (Not sure what to say to get started? Check out my live workshop – Conversational Twitter).
Be the person that gives information freely and become known for being helpful. Remember, you know your business inside and out – lots of things you know and don’t give a second thought to, are priceless pieces of information to a person new to your product or service. Share that information.
Regardless of what platform you’re using, picture yourself speaking with your target customer when you post.
Close your eyes and picture this person:
- is your target customer male or female?
- In her 50’s? Or in his 20’s?
- What are their interests?
- What slang would they use?
And then look at your post or tweet and ask yourself:
- Is this written in a way my target customer will be comfortable with?
- Is this information something that would interest or benefit them?
If your following is generally comprised of people that don’t fit your target audience criteria, you need to change the image you are projecting.
With a clear image in mind of exactly who your target customer is, go through your social media feeds and (gulp):
- Delete posts that don’t appeal to the target you’re interested in working with
- Create posts that project the type of image that does appeal to your target audience
- Use your more successful competitors as inspiration and study their methods to see if they’re doing something different than you are
- Don’t be afraid to be yourself
How About A Few Pictures Or A Video Of You?
While some images of you are a good thing, make sure they are images that would encourage your target customer to want to know more about you, that inspires confidence in your abilities. As an example – a photo of you with happy clients using your product is good, or when you’re creating a new product . A picture of you partying with your friends obviously having had too much of a good time, well, save that one for your personal social accounts.
Study your analytics
Very often we think we’re attracting one type of person and we’re way off base. Taking the time to learn how to interpret your analytics will help you narrow down when the customers you’re looking for are online. It’s important to be online then too. That’s when you have the highest chance of engagement.
The Best Way to Find and Keep a Tribe Happy
Be yourself. People that have the same humor, interests and beliefs as you do, will find you and stick with you. They already like you. Keep posting things they like, answering their questions, being online with them, helping them and pretty soon your tribe will trust you and be ready to buy from you.
What do you think about your followers? Are they a good fit for you and your service/product?