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Twitter Fleets

How To Use Them

Twitter announced their rollout of Twitter Fleets this week.

The reviews from Twitter loyalists are definitely mixed.

Many people are on Twitter because they really don’t like Instagram or Facebook Stories, or Reels or IGTV. They enjoy a more straightforward text-with-the-occasional-graphic thrown in approach to their communications. But let’s start at the beginning.

What Are Fleets?

Fleets are Twitter’s version of Instagram Stories, but still in its infancy, so there are fewer options at the time of this writing, and just as well, as this new feature is still a little buggy. A couple of bugs that I’m aware of include someone you’ve blocked can still tag you in their Fleet, some people can still see your Fleets even after 24 hours. But hey, it’s brand new, so I’ll cut them some slack.

Before we dive into how to use Twitter Fleets, let’s discuss why you might want to use them for your own brand. Or not.

It’s another way to connect to more people and inspire more conversation, albeit privately via DM. If you know me at all, you know I prefer my conversations to be in my public newsfeed for the most part, having learned not to talk to strangers or follow them into dark rooms, but apparently, I’m not the norm in this.

From a marketing perspective, if I get a question from someone, it’s likely that’s not the only person that would appreciate hearing the answer. So when I answer it in public:

  • I am in essence responding to many people, and
  • getting more eyeballs on that conversation, and
  • increasing my social authority.

Starting conversations where lots of people can see, creates this incredible thing called engagement where you have the opportunity to make more friends and find more potential customers. If you continue to help people, even existing or past customers see this and may remember to refer you or use you on their next project.

I can see a case can be made that getting someone to DM you is in fact one step closer to gaining a customer.

Fleets are Twitter’s version of Instagram Stories, but still in its infancy, so there are fewer options at the time of this writing, and just as well as this new feature is still a little buggy. A couple of bugs that I’m aware of are someone you’ve blocked can still tag you in their Fleet. Some people can still see your Fleets even after 24 hours. But hey, it’s brand new, so I’ll cut them some slack.

Before we dive into how to use Twitter Fleets, let’s discuss why you might want to use them for your own brand. Or not.

It’s another way to connect to more people and inspire more conversation, albeit privately via DM. If you know me at all, you know I prefer my conversations to be in my public newsfeed for the most part, having learned not to talk to strangers or follow them into dark rooms, but apparently, I’m not the norm in this.

From a marketing perspective, if I get a question from someone, it’s likely that’s not the only person that would appreciate hearing the answer. So when I answer it in public

  • I am in essence responding to many people, and
  • getting more eyeballs on that conversation, and
  • increasing my social authority.

Starting conversations where lots of people can see creates this incredible thing called engagement where you have the opportunity to make more friends and find more potential customers. If you continue to help people, even existing or past customers see this and may remember to refer you or use you on their next project.

Imagine If You Will

Let’s say you have 20,000 followers. You’re doing everything right and hundreds of people are starting to DM you because you’re creating awesome Twitter Fleets.

Now what?

I know many Instagram Influencers get lots of DMs and guess what? They often have a copy and paste response at the ready. So is that really connecting? Maybe to some. Not so much to me.

I’ll be using Twitter Fleets to see how they develop, but Twitter has a history of starting up features with promise and then letting them languish (Periscope) or killing them completely (Vine). So I’ll enjoy them while they last, but I’m not putting all my eggs in that basket.

In the meantime, let’s go over the basics so you can get started in case this turns out to be the biggest thing since Almond Milk.

How To Fleet

Something to know is that Twitter Fleets are only available on smartphones at the moment. So grab your phone and let’s go through this together step by step.

Good to know: I have an Android so this might look a little different on an iPhone. But I don’t know. I do know some of the buttons have changed locations since yesterday on my phone.

  1. Open your Twitter app on your phone
  2. Hit the Home button
  3. You should see your profile picture with a little + sign on it in the upper left-hand corner of your screen. (If you don’t see this, try going to your Profile Page and click from there)
  4. Click on that blue +
  5. You then decide if you want to create your Fleet using text only, a picture you already have on your phone, take a picture in the moment with your camera or a video (30 sec max)
  6. Whether you’ve added text or an image, you can use your fingers to make it larger or smaller and move it to whatever part of the screen you like Once you’ve stylized your text, added your emojis and feel it’s ready to go, you’ll see a button in the upper right-hand corner that says “Fleet” which will send your fleet out into the world.
  7. If you decided against it or you’re just experimenting, hitting the back arrow on the upper left side of your screen will take you a step back, and much like Instagram, you can back all the way out of the whole thing.
How-To-Add-Fleets

Adding More Fleets

Once you’ve added your first Fleet, you might want to add more, to create a series.

  1. Starting again from your Home button, you’ll know see your profile picture with a circle around it denoting you have an active Fleet
  2. To the right of that you’ll see profile pictures of people you follow
  3. To the left of your own profile picture you’ll see a blue icon of a camera with a + sign that says “Add” underneath
  4. Click on that blue icon, take the same steps you did above and you will end up with another Fleet that will show up after your last Fleet.

So if you want to create a Fleet series, upload them in the same order you want them to appear.

Other ways to Fleet

You can also Fleet a Tweet (say that 10 times fast)

  1. Go to the Tweet you want to send out as a Fleet. This can be your own tweet or someone else’s
  2. Find the share icon and click on it
  3. You’ll get a screen that says “Share A Tweet” with the options of sending it as a DM to someone, sending it as a Fleet, bookmarking it, and other options depending on what apps you have on your phone

Are you Fleeting? Tag me on Twitter and let me know. I’m anxious to see how people will begin to use these.

Let me know in the comments where you stand on Fleets. Love ’em or hate ’em? If you’re using them, is it for business or personal or both?

ONLINE MARKETING LIBRARY

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Liz Evangelatos - Ask For Liz!

You're AWESOME. Me? I'm here to make sure the world knows how just how awesome you are and why they should buy from you. Let's spend some time together. I have a feeling this is going to work out well for both of us.

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© 2021 Liz Evangelatos Barney All rights reserved. Made with ♥ in Northern California

This site sometimes contains affiliate links. Meaning, I get a commission if you purchase through my links, at no cost to you. Read the full disclosure here.

© 2021 for Liz Evangelatos Barney. All rights reserved. Made with ❤️  in Northern California

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Why Everyone Is Obsessed With Popular Hashtags

Hashtags can make or break your strategy online and offline

 

Do you use a hashtag generator app? Do you search for the most popular trending hashtag and use it as often as you can?

You may very well be destroying the possibility anyone will ever see your post besides you and your fur baby, Rover.

Are your hashtags helping or hurting your brand's exposure? Learn how to use them to get results. Click To Tweet

Let’s think this through together.

If you use an app to find your hashtags, do you suppose that app is going to give you something more unique or fitting to your post than it’s going to give the tens of thousands or millions of other people that are using it that day? If everyone is getting pretty much the same hashtags, how is your post going to stand out?

Maybe you research your hashtags.

Do you look for the most popular hashtags? Or do you think it’s clever to use a hashtag that almost no one else is using?

Grab your phone

When you open up Instagram on your phone, how many images do you see? How long do you think it would take you to scroll through 1,000,000 images? In fact, if you’re searching a hashtag that has been used 1,000,000 or more times, each time you refresh your screen, different images will appear. That screen will change in seconds.

If you have a tendency to use, say 5 hashtags per post, and use hashtags that already have millions of uses, your post will be like a drop of water in the ocean. How likely will it be that your target audience finds you?

The big question: What’s the sweet spot?

The sweet spot you should aim for when choosing hashtags are ones that have been used between 5,000 and 500,000 times.

Hashtags used over 500,000 (too many eyeballs) and under 1,000 (not enough eyeballs) are unlikely to be found in an Instagram search.

Using a mix of more popular hashtags (which get a lot of eyeballs) and some less popular hashtags that you might be able to get a spot in the “Top Posts” in is ideal. My favorite range is between 5,000 and 500,000.

 

Hashtag-target

Remember:

  • Hashtags that have been used between 1,000 to 1,000,000 times are good.
  • Hashtags that have have been used between 5,000 and 500,000 are better.
  • Using a variety of hashtags that include less popular and a few that are trendy or more popular is best.
  • Try to use all 30 hashtags that Instagram allows but not that many on other platforms.
  • About half your hashtags should be about your product or service, the other half about the type of person you’re targeting.

Creating the best mix of hashtags for your post is part art and part science. If you’re looking for the step-by-step blueprint for your perfect blend of tags that will get you in front of potential customers, take a look at this great reference workbook, “Hashtag Bible”.

 

ONLINE MARKETING LIBRARY

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Liz Evangelatos - Ask For Liz!

You're AWESOME. Me? I'm here to make sure the world knows how just how awesome you are and why they should buy from you. Let's spend some time together. I have a feeling this is going to work out well for both of us.

Privacy Policy | Terms of Service
© 2021 Liz Evangelatos Barney All rights reserved. Made with ♥ in Northern California

This site sometimes contains affiliate links. Meaning, I get a commission if you purchase through my links, at no cost to you. Read the full disclosure here.

© 2021 for Liz Evangelatos Barney. All rights reserved. Made with ❤️  in Northern California

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