by Liz Evangelatos Barney | Apr 22, 2016 | Social Media Marketing, Website Strategies and Tactics |
Are you branding yourself, or your broker?
One of the most common mistakes I see is an agent with a username that incorporates their broker’s business. @KellyC21 is great – until you change office and you are now @KellyKW. What about all that energy you put into establishing a following? Down the drain, my friend. A better choice would be @KellyNYCRealtor or something that identifies you in your chosen profession. In the last example, no one needs to go farther than your name to know 1) your name; 2) where you work; and 3) what you do.
by Liz Evangelatos Barney | Apr 12, 2016 | Social Media Marketing, Website Strategies and Tactics |
When I started out on Twitter, no one knew me and making a mistake wasn’t a big deal. I still make mistakes, and let me tell ya, it’s A LOT more embarrassing now!
If you’re using Twitter for your real estate business, let me help you avoid a few embarrassing moments so you can put your best public image forward.
by Liz Evangelatos Barney | Apr 6, 2016 | Social Media Marketing |
Correct these 3 mistakes and watch your Twitter account grow relationships and gather leads in much less time than you can imagine
by Liz Evangelatos Barney | Oct 8, 2015 | Social Media Marketing |
I imagine personal branding began when the second real estate agent come on the scene. It was certainly around long before the internet was thought of. I remember seeing other real estate agents’ cards with their photo on them – WHAT? What a great idea. Pretty soon,... 
by Liz Evangelatos Barney | Sep 11, 2015 | Hashtags, Social Media Marketing |
But, “Liz”, you might say, “how is Twitter going to make me world famous?” Well, it probably won’t. However, choosing the right hashtag, using it consistently with a tweet that your target audience finds interesting, will get you a lot of followers. A lot of followers times 2 eyeballs each, gets you a lot of views. (Math is not my strong suit.) A lot of views increases your chances for a sale.
by Liz Evangelatos Barney | Sep 11, 2015 | Social Media Marketing |
When someone sees several posts in a row from the same account, they tend to feel overwhelmed and a common response is to unfollow that account. Even if you have good information in those posts, it’s unlikely they’ll be read.
