But, “Liz”, you might say, “how is Twitter going to make me world famous?” Well, it probably won’t. However, choosing the right hashtag, using it consistently with a tweet that your target audience finds interesting, will get you a lot of followers. A lot of followers times 2 eyeballs each, gets you a lot of views. (Math is not my strong suit.) A lot of views increases your chances for a sale.
When someone sees several posts in a row from the same account, they tend to feel overwhelmed and a common response is to unfollow that account. Even if you have good information in those posts, it’s unlikely they’ll be read.