I know how it starts – you get a Twitter account and at first you thank each and every person that follows you. Pretty soon you have a couple hundred people following you and you say to yourself “YeeHaw! There’s no way I’ll be able to keep up with this crowd. But I want them to know that I noticed them following me. I should thank them.”
Auto cross-posting. It seems so benign. So helpful really. If Facebook has a button that says “Hey! Let me help you out by posting all your posts to Twitter. Think of the time that will save you.” Ok, maybe I’m paraphrasing, but if you are more familiar with Facebook and not so much with Twitter, this probably seems like a life saver.
But, “Liz”, you might say, “how is Twitter going to make me world famous?” Well, it probably won’t. However, choosing the right hashtag, using it consistently with a tweet that your target audience finds interesting, will get you a lot of followers. A lot of followers times 2 eyeballs each, gets you a lot of views. (Math is not my strong suit.) A lot of views increases your chances for a sale.
When someone sees several posts in a row from the same account, they tend to feel overwhelmed and a common response is to unfollow that account. Even if you have good information in those posts, it’s unlikely they’ll be read.