If you’re new to Twitter and you have fewer than 200 followers,
I would say tweeting 3 or 4 times a day is plenty. At this point you’re still discovering who your followers are and if they’re even the type of followers you want.
If only you could peek into the minds of your followers and figure out what they would like you to tweet to them. Well, I can’t make you psychic, but I can tell you what they’ve liked so far.
Are you branding yourself, or your broker?
One of the most common mistakes I see is an agent with a username that incorporates their broker’s business. @KellyC21 is great – until you change office and you are now @KellyKW. What about all that energy you put into establishing a following? Down the drain, my friend. A better choice would be @KellyNYCRealtor or something that identifies you in your chosen profession. In the last example, no one needs to go farther than your name to know 1) your name; 2) where you work; and 3) what you do.
When I started out on Twitter, no one knew me and making a mistake wasn’t a big deal. I still make mistakes, and let me tell ya, it’s A LOT more embarrassing now!
If you’re using Twitter for your real estate business, let me help you avoid a few embarrassing moments so you can put your best public image forward.