BUILDING YOUR COMMUNITY

While Being Comfy

When To Like And When To Retweet – What’s the Difference?

by Liz Evangelatos Barney | Mar 20, 2020 | Social Media Marketing

Uhm, No. Very often I work with people that think that liking a tweet and retweeting someone's...

Getting Started on Social Media

by Liz Evangelatos Barney | Mar 6, 2017 | Social Media Marketing

Getting started on social media is a lot like kindergarten. At first you don’t know anyone, but...

Are Your Tweets A Good Fit For Your Audience?

by Liz Evangelatos Barney | May 10, 2016 | Social Media Marketing

If only you could peek into the minds of your followers and figure out what they would like you to tweet to them. Well, I can’t make you psychic, but I can tell you what they’ve liked so far.

Are You Making These 2 Branding Mistakes?

by Liz Evangelatos Barney | Apr 22, 2016 | Social Media Marketing, Website Strategies and Tactics

Are you branding yourself, or your broker?

One of the most common mistakes I see is an agent with a username that incorporates their broker’s business. @KellyC21 is great – until you change office and you are now @KellyKW. What about all that energy you put into establishing a following? Down the drain, my friend. A better choice would be @KellyNYCRealtor or something that identifies you in your chosen profession. In the last example, no one needs to go farther than your name to know 1) your name; 2) where you work; and 3) what you do.

5 Key Mistakes to Avoid When Marketing Yourself As a Real Estate Agent on Twitter

by Liz Evangelatos Barney | Apr 12, 2016 | Social Media Marketing, Website Strategies and Tactics

When I started out on Twitter, no one knew me and making a mistake wasn’t a big deal. I still make mistakes, and let me tell ya, it’s A LOT more embarrassing now!
If you’re using Twitter for your real estate business, let me help you avoid a few embarrassing moments so you can put your best public image forward.

3 Mistakes You Don’t Know You’re Making on Twitter

by Liz Evangelatos Barney | Apr 6, 2016 | Social Media Marketing

Correct these 3 mistakes and watch your Twitter account grow relationships and gather leads in much less time than you can imagine

Who Do You Look Like Online?

by Liz Evangelatos Barney | Oct 8, 2015 | Social Media Marketing

I imagine personal branding began when the second real estate agent come on the scene. It was...

The Hashtag Is One Of The Most Powerful Tools In Social Media

by Liz Evangelatos Barney | Sep 11, 2015 | Hashtags, Social Media Marketing

But, “Liz”, you might say, “how is Twitter going to make me world famous?” Well, it probably won’t. However, choosing the right hashtag, using it consistently with a tweet that your target audience finds interesting, will get you a lot of followers. A lot of followers times 2 eyeballs each, gets you a lot of views. (Math is not my strong suit.) A lot of views increases your chances for a sale.