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Are Your Hashtags Helping You Find New Customers?

Hashtags have been around a long time now (in internet years)

And yet most micro brands are still not using them effectively

Create A Hashtag Strategy That Helps Customers Find You

 

Easier said than done. This will require a little research.

Some things to consider:

  1. Who is your target audience?
  2. What do you want to be known for?

You should first be sure you know who your target audience is. Grab a pen and some paper and take a few notes.

There are two parts to a hashtag strategy.

The first part is to have some hashtags that describe you, or better put, hashtags a person looking for you would use to find you.

The second part is to use the hashtags your potential client is using.

Examples:

If you’re a real estate agent:

  • Where do they live before moving to the area I serve?
  • What is their motivation for moving?
  • What kind of slang are they likely to use?
  • What kind of amenities are they likely to want near their new home?

If you’re a hairstylist:

  • does your client need damaged hair repaired?
  • do they want to try something trendy?
  • would they be interested in eyebrow waxing?
  • would they be interested in the professional application of false eyelashes?
  • Do they need a special ‘do because of an event coming up? Reunion? Wedding?

If you’re a fitness expert:

  • does your want to lose 10 lbs or 100 lbs?
  • are they looking for a diet plan?
  • are they looking for an exercise plan?
  • do they want to go it alone or are they looking for a coach?

Write down the answers to these questions and then search the terms (hashtags) directly in Instagram.  (You can do this in Google too. Just type slow and see what Google offers you as suggestions. Those suggestions are there because lots of other people are searching for those exact phrases.)

Now, go to Instagram and see who’s using them. For instance, put #falseeyelashes in the search field, then take a look at who’s using them and then a deeper look into what other hashtags they’re using.

Is your competition using the terms? Or is a potential customer using it?

Write their hashtags down too. Then do a search on the hashtags they’re using but you didn’t come up with during this exercise.

Example of hashtags your potential clients might use to find you if you’re a hairstylist:

  • #rezocut
  • #rezo
  • #rezosisterhood
  • rezoSF
  • #curlyhair
  • #devacurl
  • #hairdamagerepair
  • #hairstylistSF
  • #hairstylistMission
  • #curlyhairstylist
  • #bayalagehair
  • #bayalageombre
  • #fixmyhair

If you’re a specialist in cutting curly hair, you should use the best known types of cuts (and you should actually be certified by them, no fibbing). If you are a magician at fixing damaged hair, use that hashtag.  Once you dig down and see who uses #fixmyhair, see what other similar hashtags are being used and see if they fit what you’re doing. (BTW, Don’t forget to offer help where you can.) It’s always a nice touch to add your location in a hashtag as well. You may end up in your city’s explore page.

From here, you would look at what posts you find. Consider a page of posts a neighborhood. When you look at the images decide if this is a neighborhood that suits you.

As you get deeper into researching which hashtags will work for you don’t forget to include checking out what your more successful competitors are doing. Add some of their hashtags to your list of possibilities.

Once you have decided which hashtags you’ll use, check out who else uses them and then look at who responds to them. Click on their profile because they might be the same kind of client you’re looking for. 

Check out their interests, their slang, their hashtags.

Between seeing which hashtags your target audience is using and what your competitors are using, you should have a good list to start with for your own posts that will attract the people you want as clients.

Remember to only use hashtags that have something to do with your post or product. Using trending hashtags that have nothing to do with your post will get you a surprising number of negative comments.

And don’t be afraid to change up your hashtags and experiment to see what gets you the best results.

Do you feel like you have a strong hashtag strategy in place? Share with us a few of your tips. We’re all here to learn, right?

Are you unhappy about the results you’re getting out of hashtag use? Then stop by  www.MasteringHashtags.com/hashtag-bible where you can discover the secrets of using hashtags to attract customers and increase leads.

Don’t forget to come over to Twitter and just say hi.

ONLINE MARKETING LIBRARY

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Liz Evangelatos - Ask For Liz!

You're AWESOME. Me? I'm here to make sure the world knows how just how awesome you are and why they should buy from you. Let's spend some time together. I have a feeling this is going to work out well for both of us.

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© 2021 Liz Evangelatos Barney All rights reserved. Made with ♥ in Northern California

This site sometimes contains affiliate links. Meaning, I get a commission if you purchase through my links, at no cost to you. Read the full disclosure here.

© 2021 for Liz Evangelatos Barney. All rights reserved. Made with ❤️  in Northern California

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Why Everyone Is Obsessed With Popular Hashtags

Hashtags can make or break your strategy online and offline

 

Do you use a hashtag generator app? Do you search for the most popular trending hashtag and use it as often as you can?

You may very well be destroying the possibility anyone will ever see your post besides you and your fur baby, Rover.

Are your hashtags helping or hurting your brand's exposure? Learn how to use them to get results. Click To Tweet

Let’s think this through together.

If you use an app to find your hashtags, do you suppose that app is going to give you something more unique or fitting to your post than it’s going to give the tens of thousands or millions of other people that are using it that day? If everyone is getting pretty much the same hashtags, how is your post going to stand out?

Maybe you research your hashtags.

Do you look for the most popular hashtags? Or do you think it’s clever to use a hashtag that almost no one else is using?

Grab your phone

When you open up Instagram on your phone, how many images do you see? How long do you think it would take you to scroll through 1,000,000 images? In fact, if you’re searching a hashtag that has been used 1,000,000 or more times, each time you refresh your screen, different images will appear. That screen will change in seconds.

If you have a tendency to use, say 5 hashtags per post, and use hashtags that already have millions of uses, your post will be like a drop of water in the ocean. How likely will it be that your target audience finds you?

The big question: What’s the sweet spot?

The sweet spot you should aim for when choosing hashtags are ones that have been used between 5,000 and 500,000 times.

Hashtags used over 500,000 (too many eyeballs) and under 1,000 (not enough eyeballs) are unlikely to be found in an Instagram search.

Using a mix of more popular hashtags (which get a lot of eyeballs) and some less popular hashtags that you might be able to get a spot in the “Top Posts” in is ideal. My favorite range is between 5,000 and 500,000.

 

Hashtag-target

Remember:

  • Hashtags that have been used between 1,000 to 1,000,000 times are good.
  • Hashtags that have have been used between 5,000 and 500,000 are better.
  • Using a variety of hashtags that include less popular and a few that are trendy or more popular is best.
  • Try to use all 30 hashtags that Instagram allows but not that many on other platforms.
  • About half your hashtags should be about your product or service, the other half about the type of person you’re targeting.

Creating the best mix of hashtags for your post is part art and part science. If you’re looking for the step-by-step blueprint for your perfect blend of tags that will get you in front of potential customers, take a look at this great reference workbook, “Hashtag Bible”.

 

ONLINE MARKETING LIBRARY

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Liz Evangelatos - Ask For Liz!

You're AWESOME. Me? I'm here to make sure the world knows how just how awesome you are and why they should buy from you. Let's spend some time together. I have a feeling this is going to work out well for both of us.

Privacy Policy | Terms of Service
© 2021 Liz Evangelatos Barney All rights reserved. Made with ♥ in Northern California

This site sometimes contains affiliate links. Meaning, I get a commission if you purchase through my links, at no cost to you. Read the full disclosure here.

© 2021 for Liz Evangelatos Barney. All rights reserved. Made with ❤️  in Northern California

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