Do Hashtags Still Confuse You?
Do you post regularly, but always feel unsure of which hashtags to use? Do you feel like you’re not getting in front of the target audience you’re looking for?
You should first be sure you know who your target audience is. Grab a pen and some paper and ask yourself a few questions that will help you get in their shoes, so to speak. Examples:
- Where do they live before moving to the area I serve?
- What is their motivation for moving?
- What kind of slang are they likely to use?
- What kind of amenities are they likely to want near their new home?
Write down the answers to these questions and then search the terms (hashtags) directly in Instagram. See who’s using them and then take a deeper look into what other hashtags they’re using. Write their hashtags down too. Then do a search on the hashtags they’re using but you didn’t come up with during this exercise. This will help you get a better understanding of your target’s mindset.
As you get deeper into researching which hashtags will work for you don’t forget to include checking out what your more successful competitors are doing. Add some of their hashtags to your list of possibilities.
Between seeing which hashtags your target audience is using and what your competitors are using, you should have a good list to start with for your own posts.
Remember to only use hashtags that have something to do with your post or product. Using trending hashtags that have nothing to do with your post will get you a surprising number of negative comments.
And don’t be afraid to change up your hashtags and experiment to see what gets you the best results.
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Do you feel like you have a strong hashtag strategy in place? Share with us a few of your tips. We’re all here to learn, right? If you’re looking for a social media professional to manage your Instagram account to increase your follower base organically and project a successful image for you, drop me a line at liz@AskForLiz.com.
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