Be Real (Estate) Awesome at Social Media!Master Social Media and Generate More Business For Yourself!
Ugh. I’ve never met anyone who told me they enjoyed cold calling. Dialing stranger after stranger asking them to list their home with you. Asking them to trust me, a total stranger, with (probably) the biggest investment in their lives. I’m sure it must have had an upside, but all I still remember after these many years is rejection after angry rejection.read more
There’s only so much time in a day and if there’s any way you can save time on social media posting, you’ll take it, right?! But at what cost? If you’re posting on Facebook and automating your posts to Twitter, you end up with something like this: (Well,...read more
Years ago, when I was just starting out selling real estate (note: I’m no longer a broker) I remember getting a call and the person on the other side of the phone was practically dropping a listing in my lap. All I had to do was go view the property, prepare a CMA and...read more
To find buyers and sellers that are a perfect fit for you, you first have to put yourself in their shoes. If they're looking for a home in your area, think about all the things that are appealing in or near your listing or farm area. By using the hashtags that they...read more
Do Hashtags Still Confuse You? Do you post regularly, but always feel unsure of which hashtags to use? Do you feel like you're not getting in front of the target audience you're looking for? [bctt tweet="Increase your results on @Instagram with these two free...read more
Looking for local customers online? It’s easy! Follow these quick steps.read more
Getting started on social media is a lot like kindergarten. At first you don’t know anyone, but then you find someone who likes to color outside the lines, too. You go out to the playground and find someone else who likes to climb up the slide the wrong way just like...read more
New listing? YAY! You’ve promised the Sellers a great online marketing campaign. Any idea what it’ll be?read more
More Twitter Followers in Minutes. Yes, it’s possible.read more
If only you could peek into the minds of your followers and figure out what they would like you to tweet to them. Well, I can’t make you psychic, but I can tell you what they’ve liked so far.read more
If you’re new to Twitter and you have fewer than 200 followers,
I would say tweeting 3 or 4 times a day is plenty. At this point you’re still discovering who your followers are and if they’re even the type of followers you want.read more
Are you branding yourself, or your broker?
One of the most common mistakes I see is an agent with a username that incorporates their broker’s business. @KellyC21 is great – until you change office and you are now @KellyKW. What about all that energy you put into establishing a following? Down the drain, my friend. A better choice would be @KellyNYCRealtor or something that identifies you in your chosen profession. In the last example, no one needs to go farther than your name to know 1) your name; 2) where you work; and 3) what you do.read more
When I started out on Twitter, no one knew me and making a mistake wasn’t a big deal. I still make mistakes, and let me tell ya, it’s A LOT more embarrassing now!
If you’re using Twitter for your real estate business, let me help you avoid a few embarrassing moments so you can put your best public image forward.
Correct these 3 mistakes and watch your Twitter account grow relationships and gather leads in much less time than you can imagineread more
Not getting the right kind of followers? Here’s the fix!read more
Want to get the advantage over your competition using Twitter, but not sure how to start? Use this Twitter Kit designed for Real Estate Agents and learn how to set up your account and what to tweet to your audience.read more
I imagine personal branding began when the second real estate agent come on the scene. It was certainly around long before the internet was thought of. I remember seeing other real estate agents’ cards with their photo on them – WHAT? What a great idea. Pretty soon,...read more
I know how it starts – you get a Twitter account and at first you thank each and every person that follows you. Pretty soon you have a couple hundred people following you and you say to yourself “YeeHaw! There’s no way I’ll be able to keep up with this crowd. But I want them to know that I noticed them following me. I should thank them.”read more
Auto cross-posting. It seems so benign. So helpful really. If Facebook has a button that says “Hey! Let me help you out by posting all your posts to Twitter. Think of the time that will save you.” Ok, maybe I’m paraphrasing, but if you are more familiar with Facebook and not so much with Twitter, this probably seems like a life saver.read more
But, “Liz”, you might say, “how is Twitter going to make me world famous?” Well, it probably won’t. However, choosing the right hashtag, using it consistently with a tweet that your target audience finds interesting, will get you a lot of followers. A lot of followers times 2 eyeballs each, gets you a lot of views. (Math is not my strong suit.) A lot of views increases your chances for a sale.read more
When someone sees several posts in a row from the same account, they tend to feel overwhelmed and a common response is to unfollow that account. Even if you have good information in those posts, it’s unlikely they’ll be read.read more
[Tweet "Start using Twitter Lists when you first start using Twitter, & you'll be engaging sooner!""] As soon as you begin adding Followers to your Twitter account, you should immediately begin creating lists to keep your account organized. Once you have a few...read more
Pinterest is an easy, yet incredibly effective way to find new prospects. Actually, I should rephrase that.
Your prospects are already on Pinterest looking for you.read more